Curated goods, coastal charm, and the perfect gift—right here in Ogunquit.
Hand-picked items that blend functionality with aesthetic beauty, sourced with an eye for quality.
From souvenirs to sophisticated finds, we help you discover the ideal present for any occasion.
Proudly located on historic Main Street, serving locals and summer visitors with warm hospitality.
Every corner of our shop tells a story. Browse our latest arrivals and discover items that bring warmth to your space.
Elevate your everyday surroundings.
Unique finds you won't see anywhere else.
Nestled in the heart of Ogunquit, This Is It has been a destination for those seeking quality and character. We believe that retail is about connection—connecting you with items that spark joy, remind you of home, or make perfect gifts for those you love.
Whether you're a season resident or visiting for the summer, we invite you to step inside, browse with intention, and find exactly what you were looking for.
242 Main St
Ogunquit, ME 03907
Mon - Sat: 10am - 6pm
Sun: 11am - 5pm
(Hours may vary seasonally)
